Often times the best way to start building a project like a Patreon is by seeing what others who’ve already experienced success are doing. For that reason, you may be wanting to look for the best Patreon models — in other words, you're looking for Patreons that have already figured out how to be successful.
Before we get any further, I first need to share a warning: You shouldn't look at other Patreon models and assume you'll have similar success. What it comes down to is what kind of connection you have with your supporters. Do they believe in you? Do you interact with them? Do they want to see you grow? Are you offering benefits that will move them to invest in you? Do you have a big enough audience that can collectively help you create a successful Patreon?
Don't be intimidated by the wild success of others. People who are making thousands or tens of thousands of dollars per month are the exception, NOT the norm. They've benefited from having very large audiences that existed before they created their Patreons. So how much can you make with your own audience? On this page, I show you what you can make depending on the size of your particular audience.
According to Patreon, 1 - 2% of your supporters will actually pledge. So if you have 500 people who consume or enjoy your content, that means about 5 - 10 will pledge.
That seems low and a little worrying, doesn't it? The best way to see how many people will pledge is by creating a survey for all of your supporters to take. Ask them questions like how much they'd be willing to pay, what benefits they'd like to receive, and how serious they are about pledging. I made surveys to help build the perfect Patreons for my two podcasts, and they were enormously helpful. By creating these surveys, I knew exactly what my fans would want to pay for.
If you insist on looking at how others are doing on Patreon, there's a cool site called Graphtreon that's keeping track of every single Patreon. That link'll take you to the top earners page where you'll be able to see who's making the most coin. You can also drill down into individual categories like podcasts, comics, art, etc.
All of these creators offer the best Patreon models in terms of what works and what doesn't. Go ahead... borrow from their ideas when planning your own Patreon! It'd probably be a good idea to focus on the creators who are doing projects similar to yours (For example, if you're a musician, look at what fellow musicians are doing on Patreon).
By viewing individual Patreons you'll have the benefit of seeing how many people are signed up at particular pledge levels. That'll give you an idea of how much you should be charging your fans, and what they would be willing to pay.
But ultimately, all creators have different fans who have different needs. Again, I highly recommend creating a survey for your fans to take that'll show you exactly what they're looking for. I can help you create a survey for your fans to take -- this is a proven method for creating the perfect Patreon that I highly recommend.
Goals are only the beginning
Hire Andrew Sims to learn everything you need to know about launching your own Patreon. All services include tutorials on how to create the all-important fan survey, examples of the best Patreon goals, rewards, and tips for managing your new stream of income.